Sunday, 25 December 2016

Here are all the times Facebook copied Snapchat in 2016

Here are all the times Facebook copied Snapchat in 2016

Snap CEO Evan Spiegel and Facebook CEO Mark Zuckerberg.
2016 was the year that Facebook recognized the threat Snapchat poses to its core business, and started relentlessly cloning the app's core features. It makes sense considering Facebook unsuccessfully tried to acquire Snapchat in 2013; CEO Evan Spiegel rebuffed a $3 billion offer from Mark Zuckerberg.The result is that Instagram, Messenger, Facebook's main app, and even WhatsApp look much more like Snapchat than they did one year ago. And Zuckerberg now believes that the future of how people communicate on Facebook will be through the camera - a concept Snapchat pioneered.

Here are all of the ways that Facebook copied Snapchat in 2016:


The first indication that Facebook was wading into Snapchat's territory was in March when it acquired the app MSQRD, which lets you swap faces with goofy effects, similar to Snapchat's unique filters called "lenses."

The first indication that Facebook was wading into Snapchat's territory was in March when it acquired the app MSQRD, which lets you swap faces with goofy effects, similar to Snapchat's unique filters called "lenses."

Then, in April, Facebook added scannable Snapchat-like QR codes for profiles in Messenger.

Then, in April, Facebook added scannable Snapchat-like QR codes for profiles in Messenger.

Disappearing messages were added as a test to Messenger in May — a feature Facebook has yet to roll out globally.

Disappearing messages were added as a test to Messenger in May — a feature Facebook has yet to roll out globally.

Facebook's attack on Snapchat culminated with a battle cry Mark Zuckerberg gave to employees during an all-hands meeting in the summer.

Facebook's attack on Snapchat culminated with a battle cry Mark Zuckerberg gave to employees during an all-hands meeting in the summer.
Zuckerberg said "the camera is the composer" during an all-hands meeting with Facebook employees over the summer, according to someone familiar with the meeting.

The statement was an obvious nod to Snapchat, which recently rebranded itself as "Snap Inc., a camera company," but since day one has prioritized photo and video messages in its app.

During Facebook's quarterly earnings call in October, Zuckerberg explained that Facebook now sees the camera as the future of how people share and communicate.

"In most social apps today, a text box is still the default way we share," he said. "Soon, we believe a camera will be the main way that we share."

Facebook's biggest attack on Snapchat came in August, when Instagram copied Snapchat's iconic "story" format.

Facebook's biggest attack on Snapchat came in August, when Instagram copied Snapchat's iconic "story" format.
Instagram in August unveiled "Stories," a near identical clone of Snapchat's unique story format that lets you post photos and videos to your profile that disappear after 24 hours.

The feature was such a blatant clone of Snapchat that Instagram CEO Kevin Systrom even told TechCrunch that "they [Snapchat] deserve all the credit."

“When you are an innovator, that’s awesome," Systrom said. "Just like Instagram deserves all the credit for bringing filters to the forefront. This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it."

Adopting the format worked: Instagram Stories are now viewed by more than 100 million people every day.

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